MARKETING SERVICES
Strategic Marketing
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Our approach to marketing is characterised by focus on market orientation, customer focus and value articulation. Following are some of the key areas our marketing consultants look at to help your business:
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Market Orientation and Performance
- Customer focus and managing customer loyalty
- Marketing performance and marketing profitability
Market Analysis
- Market potential, demand and market share
- Customer needs analysis and value creation
- Market segmentation and customer relationship marketing
- Competitor analysis and sources of advantage
Marketing Mix Strategies
- Product positioning, branding and product line strategies
- Market based pricing and pricing strategies
- Marketing channels and E-marketing
- Marketing communications and customer response
Strategic Marketing
- Strategic market planning
- Offensive strategies
- Defensive strategies
Marketing Plans and Performance
- Building a marketing plan
- Performance metrics and strategy implementation
- Market-based management and financial performance
Marketing Research Services
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Following are some of the services Parcus Group can provide in the area of Marketing Research:
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Economic research, forecasting and modelling
- economic research projects, formulation of accurate and evidence-based demand or cost forecasts and scenarios
- any other
economic research, forecasting and modelling services
required
Statistics and surveys
- undertaking
survey design and questionnaire design
- conducting surveys using a variety of methods, and
analysis of results
- conducting presentations on statistical reports
- applying relevant statistical collections to business
issues
- any other research service in relation statistics and
surveys
Socio-economic, demographic, consumer, qualitative
research, and market analysis
- focused analysis of specific
business policy or regulatory issues
- studies using qualitative methods such as interviewing,
focus groups or literature reviews
- 'consumer needs' studies and market research
- market segmentation analysis for telecommunications or any
other industry
- any other research service in relation to socio-economic,
demographic, consumer, qualitative research and market
analysis
Channel Marketing
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Our channel marketing is backed by years of experience of collaboration with some of the largest global businesses. Parcus assistance looks at the channel development and modelling as an extension of your business in a target region thus it's critical that the channel is structured right from day one.
We offer:
- Assistance with channel strategy and creation including partner and distribution selection
- Product accreditation with relevant bodies both in governments and commercial entities
- Modelling and establishment of end-to-end procurement and logistics processes
- Integration of business systems and tools between suppliers, distributors and channel partners
- Sales and technical product training including customised training for product sales 'in context of the business solutions'
- Marketing programmes including market development funds, customer loyalty and campaign offerings
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MARKETING TOOLS
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Following are some of the marketing methods and tools we use with our customers: