|
Consulting
Services
Product Development
Marketing Services
Technical and IT Consulting
Managed Services Consulting
Finance and Risk Management |
PRODUCT DEVELOPMENT,
SERVICE CREATION &
PRODUCT MANAGEMENT CONSULTING and TRAINING
Parcus Group utilises our unique and proven
service creation and product development methodology. We have developed
this approach over many years and within many types of business environments
such as telecommunication carriers, equipment vendors and professional
services organisations. Our methodology guides all aspects of product and
service creation, from concept through
to delivery and ongoing lifecycle management and maintenance. It
ensures that the service creation process is thorough in scope and quality
and that key revenue-generating opportunities are identified and addressed
in a timely and flexible fashion.
Parcus is a facilitator in the service creation
process, so it is very important that we can work constructively and
adaptively with our customers. Since every customer is different in some way
in terms of target markets, size, goals, systems and processes - our people
are highly skilled consultants who have worked in
many different environments. We see our relationship with our customers as a
partnership in the true sense of the word: your success is our success.
Moreover, it is our best advertisement.
Our services are available in
multiple flexible engagement models, the most popular being:
- License
model. Parcus Group can offer you our intellectual property including
all the guides, methodology, tools and templates on a license to use basis.
This option is typically suitable to mature businesses who are looking to
improve on their industry best practices and comply with regulatory or
quality certification requirements.
- Outsourced service creation
model. We work with your business on a daily basis to deliver a complete
project from market research to product launch. Typical complete product
delivery is 6-9 months. Key benefits of this approach are fastest speed to
market and suitability for companies with resources constraints.
- Training
model. We work with your
senior executives to determine the strategy and product solution and then we
conduct service creation training for your in-house team to execute
delivery. Benefits of this approach include: very fast kick off, minimal
impact on client's staff time, lower cost and suitability for customers with
available staff to conduct project. Our service creation training offering
is available in the following variations:
-
Full Detailed Course: is
delivered over 10 days (delivery can be split over multiple weeks to
suit your business) and covers all the materials required to guide a
novice or experienced product manager through the development of new
product or service. Learning pace is moderate which allows for more
details coverage, better group interaction but most importantly an
opportunity for your staff to discuss specific business problems and
explore real solutions. You can see more details on our detailed
Product
Development, Product Management and Service Creation Training Course
here.
-
Customised Product
Development Training: We understand that 1-2 weeks is a long period
of time for a business. We are flexible in terms of organising and
breaking up our courses into smaller parcels of training material so
that your staff are absent only for 1-2 days at a time if that is more
suitable. We can also offer shorter courses which can be
customised and focused on the specific topics of interest to you rather
than covering the whole product development cycle.
Following table outlines Parcus Group approach to creation of new product
and service offerings:
|
PHASE 1 – Market Research
and Concept Development |
|
- Market Analysis
- Idea Generation and Idea
Screening
- Concept Development
- High Level Project Plan |
|
PHASE 2 – Business Case |
|
- Strategy considerations
- Business impacts incl.
staff, systems, technology, legal & other issues
- Financial analysis
- Risk assessment
- Monitoring and reporting
|
|
PHASE 3 – Product and
Business Requirements Document (PRD) |
|
- Project Planning and
Costing
- Product Requirements
Document (PRD) |
|
PHASE 4 – Solution Design
and Planning |
|
- Technical
solution definition & design
- Business systems solution definition & design
- Product description |
|
PHASE 5 –
Development/Build and Operational Readiness |
|
- Technical
solution implementation
- Operational readiness / acceptance
- Sales & market readiness
- Beta testing |
|
PHASE 6 – Launch |
|
- Commercial Launch |
In terms
of details for each of the above phases let's have a look at few examples.
For
Phase 1 - Market Research and Concept
Development here are
some activities we will conduct with you:
|
Activity |
Considerations
/ Issues |
Parcus Group
Team Activities |
|
Discover market
trends |
o
Economic
considerations
o
Changes
in customers’ behaviour
o
Revenue
/ cost modelling
o
The
impacts of competition on revenue
o
Looming
changes to business models |
o
Work
alongside independent market researchers to evaluate the
changing and future needs of customers from a consultative
non-sales approach across a range of industries and segments you
are positioned to service
o
Assist
you in the development of a likely model of traffic growth based
on the above findings and Independent Market Researcher’s
reports.
o
Develop
competitor’s service matrices to establish points of
differentiation
o
Provide
a modelling tool that enables you to vary inputs and outputs
according to 360° relationships models, not just up and down the
value chain customer needs analysis and value creation
o
Market
potential, demand and market share
o
Market
segmentation and customer relationship marketing
o
Competitor analysis and sources of advantage |
|
Market Analysis |
o
Size of
addressable market
o
Attractiveness and alignment with corporate strategy
o
Segments:
o
Vertical
(FSI, research and education, government agencies)
o
Horizontal (SMB, large enterprise, government) |
o
Present
findings for further evaluation
o
SWOT
analysis and presentation
o
Large
and SMB Market opportunity assessment:
o
‘Pay-as-you-go” services models creation
o
Fast Churn
products for quick provisioning and de-provisioning of users and
resources
o
Ubiquitous Services Bundling opportunities |
For
Phase 2 - Business Case
following are some steps:
|
Activity |
Leading |
Providing Input |
|
Project
Background |
Parcus
Group |
|
|
Proposal
purpose |
Parcus
Group |
|
|
Business
and Product Strategy |
Parcus
Group |
|
|
Key
issues |
Parcus
Group |
|
|
-
Customer impact |
Parcus
Group |
Sales |
|
-
Business impacts |
Parcus
Group |
Sales,
ops and engineering |
|
-
Staff |
Parcus
Group |
Sales,
ops and engineering |
|
-
Competitors |
Parcus
Group |
Marketing |
|
-
Regulatory |
Parcus
Group |
Legal |
|
-
Pricing |
Parcus
Group |
Finance |
|
-
Marketing |
Parcus
Group |
Marketing |
|
-
Systems and technology |
Parcus
Group |
IT,
engineering and ops |
|
-
Partnerships (incl. suppliers) |
Parcus
Group |
Engineering |
|
Financial
analysis |
Parcus
Group |
Finance |
|
Risk
assessment |
Parcus
Group |
Finance |
|
Monitoring and reporting |
Parcus
Group |
IT,
engineering and ops |
And for
Phase 3 - Product and Business
Requirements here are
some typical key activities Parcus Group will assist you with:
|
Activity |
Leading |
Providing Input |
|
Purpose,
scope and stakeholders |
Parcus
Group |
All
business units |
|
Project
Overview |
Parcus
Group |
|
|
-
Product functional requirements |
Parcus
Group |
Sales,
ops and engineering |
|
-
Ordering / provisioning |
Parcus
Group |
Ops and
engineering |
|
-
Change management |
Parcus
Group |
Ops and
engineering |
|
-
Support requirements |
Parcus
Group |
Sales,
ops and engineering |
|
-
Billing |
Parcus
Group |
Ops and
engineering |
|
-
Reporting |
Parcus
Group |
Sales,
ops and engineering |
|
-
Legal and regulatory |
Parcus
Group |
Legal |
|
Project
Impacts |
Parcus
Group |
|
|
-
Indicative costing (ref. to BC) |
Parcus
Group |
|
|
-
Resource requirements |
Parcus
Group |
All
business units |
|
-
Timeframe and project plan |
Parcus
Group |
Product |
|
Assumptions and constraints |
Parcus
Group |
|
PROJECT MANAGEMENT
To ensure satisfactory
performance against the performance standards our customers require, Parcus
will for the duration of any project, appoint a project manager who will be
responsible for all aspects of project delivery in line with PMI PMBOK
guidelines including:
-
Project plan (plan
development, execution & change control)
- Project scope
management (initiation, planning, definition, verification & change control)
-
Project time management
(activity definitions, sequencing, duration estimating, schedule development
& schedule control
-
Project cost management
(resource planning, cost estimating, budgeting & cost control)
- Communication Management
(planning& performance reporting)
-
Risk Management
(risk identification, risk quantification, risk response development &
control)
- Quality Management
(quality planning, assurance & control)
|
Parcus |
